Tokens that are given with billboard ads are in reality just a motivating force for a potential customer to buy that item. Such use of electronic billboards makes it a powerful local advertising medium. There can be many advantages to it like attracting more audiences and mostly, everyday people. On average, a standard, traditional billboard will cost $750 minimum. However, when advertising urbanized areas, expect to double the cost. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity. “It’s an amazing venue that allows the work shine in a dynamic space that naturally fills people with wonder,” creative director of Magnus Hierta enthuses.
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Price and not having to share ad space are important aspects. While technology is fantastic for short-term advertisements, static billboards are undoubtedly superior for directional and brand recognition. Compared to other forms of advertising, billboard advertising is relatively affordable and can provide an excellent return on investment. Billboards have a long life span and can be seen by thousands of people every day, making them a cost-effective way to reach a large audience. Whatever terms are used to define marketing objectives such as awareness, image, traffic, lead generation… Every advertisers invest in advertisement to reach their potential customers, aims to achieve a measurable return at the end. Nowadays everything can be measured, including the impact of traditional media.
While some of these efforts may not be right for your brand, they bring smiles and news attention, and many of these local efforts end up going viral. You may not have grown up in the neighborhood where you live, but you’ve probably lived there long enough to foster a certain sense of pride. So, when you wander by billboards that are authentic, you pay attention. Read more about ooh advertising here. This cost won’t apply to every billboard, but is something to consider if you want to get creative with your billboard. This rating ultimately determines its value and cost to advertisers.
You see around 4,000-10,000 advertisements per day and can’t remember a majority of them. So, if you don’t want your ad to be among those not-remembered ads, then your billboard must tell a story about your brand using thought-provoking graphics and very little text. It should be created in a way that has an immediate impact on your target audience. Billboards aren’t the only type nor the cheapest outdoor advertising option. For example, there are transit ads at subway, train, and bus stops. Lamp post banner ads and kiosks are great for visibility from foot traffic. Another form of outdoor ads are mobile ads, which appear on the sides of buses, trucks, and other large vehicles.
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Audiences are more likely to remember your message if they see it at least 3 times, unless the location is extremely specific. Consider how highly trafficked a route is by the same audience on a daily basis. Is it seen every morning by the same person or only on a Friday night? Both are valuable applications with their own pros and cons. Similar to real estate, the mantra “location, location, location” is essential for Billboard success. Billboards that are strategically placed on busy roads and highways or in high-traffic pedestrian areas are able to reach a larger number of audiences.
Billboard advertising has never been easier
Love it or hate it, McDonald’s has always managed to produce inventive advertisements, which is why it’s made it into this list once again. Created by advertising agency DDB Stockholm, this billboard takes an innovative approach to ‘slashing prices’ on the border of Norway and Sweden. Highlighting the price differences on the cusp of each country, the advert showcases how much cheaper the Big Mac is in Sweden. It takes a lot of chutzpah to mess with a logo, but that’s what Toronto agency Cossette, along with Spencer & Jordan, did for this McDonald’s campaign.
We can help you achieve the metrics you want with a successful billboard ad campaign. We’ve run dozens of campaigns for clients across the brand spectrum, including everything from music to beauty to payment. Here are some recent examples of successful billboard campaigns. Let us help you reach the right audience, in the right place, at the right time with results you can measure.
Expect to invest around $2,000 to $10,000 for a standard billboard or $20,000 to $30,000 for a digital billboard. Billboards are one of the strongest advertising mediums and by considering the factors above you will optimize the effectiveness of your campaign. Both the message and design of the Billboard are critical for success. You have just seconds to make an impact with your audience. A Billboard with a clear and concise message as well as a visually appealing and easy to read design will increase recall and desired actions. The USDOT rotated between over 10 different creatives at no extra cost because the billboards are digital. It’s easy for anyone to put up a billboard, and businesses aren’t the only ones looking to advertise.