Branding Secrets to Help Your Women-Owned Business Stand Out and Scale

The store brands are also typically more profitable for the retailers than products from big food companies. But a deeper look at some categories reveals private-label goods are gaining significant ground on national brands. Private labels snagged 38 percent of canned vegetable sales in the three months that ended June 30, according to Numerator, another market research firm. Numerator’s data also shows private-label cheese held 45 percent of the market and coffee nearly 15 percent. One of the largest e-commerce websites especially for mums was created by Mona Ataya and Leena Khalil in 2011.

All ingredients are organic, and plant-based, and each small-batch bottle is “mindfully crafted,” meaning Frazier doesn’t create the products if she’s stressed or in a bad mood. “Be vocal about your support of a woman in leadership and show her the respect that would be shown if she were a man in the same leadership position,” Choi urges. Did you know that founder Holly Thaggard’s SPF offerings started in Texas classrooms? The mom and former elementary school teacher knew how important it was to protect kids from the impact of UV rays, and making it easier to access products to do so. One of the ways the brand achieves this is with the Solo Hero Footbed, thoughtfully created by the founder herself. It features two cushioned layers designed to prevent heel pain (e.g., plantar fasciitis), arch pain and ball pain, all “with the aim to create a healthier foundation for the feet.” Hair accessory brand Goody has already been proving its commitment to sustainability with its colorful yet planet-friendly offerings.

In honor of Women’s History Month, Bonita Fierce recently launched a line of candles dedicated to celebrating Latina trailblazers. The collection also includes the brand’s Azúcar candle, which is dedicated to Celia Cruz — the “Queen of Salsa” — that offers hints of cinnamon, sugar, buttercream, honey and vanilla, Bonita Fierce says. The idea is that after you read a brand kit, you’ll understand the essence of a brand. This is key as you onboard more employees or hire a marketing agency.

They also focus on highlighting other female founded businesses and stocks a range of products including fashion, beauty and jewellery. “Women have a lot of catching up to do to compensate for an ongoing history of gender wage gap and low representation in leadership roles,” Choi explains. “Touting the contributions of women for just one month does not do enough to get us back on track to be equally represented in the workplace,” she adds. What’s one of the biggest challenges women face when trying to go into leadership roles?

Ozempic threatens profits at food and beverage makers worldwide

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“I set out to create a collection of Latina-inspired candles to share la cultura with the rest of the world,” Gallardo told us. We researched the best women-owned businesses to buy from, considering factors like ownership, diversity, and community ties. Our list features brands like Minted, Estelle Colored Glass, The Sill, and Otherwild, a destination for unique and sustainable finds. As one of the most popular makeup subscription boxes, we’re confident you’ve heard of Birchbox. Its classic, typography-based logo, casual fonts, and approachable product photography speaks to modern women who want to discover new beauty products to love.

Woman-led hair care brands

You’ll find wallpaper that’s great for a statement wall, candles with names like Aphrodite, Noir, and Goddess, and even gold and matte black silverware. Walker even offers ebooks on home design for anyone who wants to learn essential tips and tricks to make a house feel like a home. For the person who wants their home to truly speak to their individual sense of style, Jungalow has pretty much everything to satisfy those decor needs. The company was started by Justina Blakeney and features products designed by her and her team as well as a curated collection of other goods. There’s bedding, colorful prints, renter-friendly peel-and-stick temporary wallpaper, and so much more.

Wegmans has expanded its private-label business in recent years to more than 17,000 products, including deli and prepared meals, frozen vegetables and healthy snacks. Dollhouse Beauty Lounge in situated inside Dubai Ladies Club, offering hair, nail and beauty services. Since opening their doors in 2012, the beauty lounge has a loyal set of customers who regularly rave about the salon.

These groups have surged in popularity and have given entrepreneurs countless opportunities to form critical relationships that benefit their ventures. Through channels like LinkedIn, Facebook, or Twitter, people from all walks of life exchange knowledge and resources, elevating businesses across industries by increasing customer outreach and fostering meaningful connections. Networking with the right people are essential for success in any business venture. You never know who might become your next customer, mentor, or a great source of industry knowledge.

Farm2Table offers catering, private chef services, local food sourcing and consulting services in the F&B sector. Ripe now has several locations where they have regular Ripe Markets across Dubai along with their store in Al Manara. Ripe doesn’t just offer produce anymore but also beauty, jewellery and other crafty items from local small businesses. SALT is now a huge brand with many locations across the gulf including pop up events. They’ve also branched out into other foods but still keep their values of high quality ingredients and simple menus. They have some amazing locations across the gulf including their one of a kind SALT camps and have led the way in terms of creating a completely different food brand.

How Do I Snag Women-owned Branding This Bitchin’!?

After all, female-identifying individuals come from all backgrounds, all ages, and all sizes. The days of a one-dimensional portrayal of women in marketing are over.